From time to time, fashion pushes us to do crazy things. Over the last few decades, society has tolerated that an enthusiast may spend tens of thousands of dollars on a piece of branded clothing. The world is not stationary — it is rapidly transforming into a digital format. The brand clothing industry and designers, as though the whole fashion industry, could not remain away and are now going towards digital reality. Nowadays, people pay high prices for items that are absolutely impossible to try on and wear in the real world. In such circumstances, the question arises: why do people buy clothes that are useless in real life? But what if we say that digital clothing actually makes sense?
Environmental friendliness is the first thing that comes to mind when we talk about digitalization. In today’s society, everyone, whether a single individual or a large manufacturing business, should prioritize environmental responsibility. Many major brands are dealing with the challenge of recycling unsold goods. Moreover, fashionistas of today’s generation have long followed the trend of buying items made from eco-materials.
Digital clothing can play a significant role in this issue since it reduces carbon dioxide emissions into the environment by 95%. And this is an actual number because virtual clothing doesn’t need massive industrial facilities and significant resources.
Self-expression is another motivation behind purchasing digital clothes. This term perfectly explains the concept of “fashion.” For generations, people have sought ways to distinguish themselves from the crowd through their clothing. But, if today’s society is built on digitization, why can’t fashion and, by extension, our outfits follow this example?
Our lives have shifted to social media, and our looks are one of the main things we share online because photos help us express the right message to the audience. With digital clothes, one can achieve this in the greatest way possible. Digital clothes are unique and, most importantly, offer endless customization options.
With the development of metaverses, “Ready Player One”-type fantasy worlds have become quite real. We are at a critical stage in the global transition to a virtual world where our digital copies – avatars – will exist and need digital clothes and shoes. And the need to stand out from the crowd will not disappear, and we will be eager to pay for it. Many large companies are already working on metaverses and characters. Their approach was adopted by real-life clothing brands and designers, who are now creating distinctive outfits for virtual twins.
A profitable investment is another important reason behind people’s desire to buy digital clothes. Even for a small amount of money, you may find anything from virtual clothes that you would pay a fortune for in real life. The luxury label Gucci, for example, sells virtual handbags and accessories for $10, with real-world versions starting at $1,000. Most pieces of digital clothing are NFT tokens, which have a high value in the cryptocurrency world today. Thus, digital clothing becomes an excellent investment that can be sold for a profit in the future.
When it comes to business, digital clothing offers significant optimization benefits. Digital clothing creation enables manufacturers to receive client feedback faster and produce an agreed-upon volume of garments without the risk of overproduction. Virtual fitting rooms also assist in preventing refunds by reducing delivery expenses.
Virtual fashion is constantly developing, with new opportunities emerging every day. People still have their own reasons for buying or not buying digital clothes. One thing is certain: the virtual clothing market is a promising direction that many people are monitoring and that may be highly profitable to use. Perhaps it may soon become common practice for us to buy in this way and pay tens of thousands of dollars for metaverse fashion clothes.